Put the customer at the center of everything.

Marketing aligned with the customer journey transitions your revenue growth efforts from chaos to clarity.

Our Approach to Marketing: The Customer Journey

Our experienced senior consultants work alongside you and your team to keep the focus on customers–current and future–ensuring that the work is strategic and aligned directly with the experiences of those who impact revenue generation.

We focus not on one-time tactics or campaigns, but the overall strategy and system to sustain ongoing marketing activities. We aren’t focused on shiny objects that distract and alter processes, but on consistent foundational activities that allow you to implement faster, reach audiences more effectively, and scale more efficiently.

Put Your Marketing Investment to Work

What will your marketing plan look like? What projects need to be done?

Let’s take a look at what services we offer to help you set your growth plan in motion.

Explore Ways to Grow Your Business

Turn Marketing Chaos Into Clarity

What you need to make marketing work.

Untangle & Clarify: Tighten Your Message

Clarifying your message is essential in reducing noise and confusion in marketing efforts. By focusing on what truly matters, your team can connect better with your audience and drive meaningful engagement.

Build the System: Design Workflows & Tools

Implementing the right workflows and tools can streamline marketing operations, enabling teams to focus on execution rather than getting lost in administrative tasks. This systematization helps ensure that every marketing activity aligns with your strategic goals.

Create the Rhythm: Consistent Campaigns

Creating a rhythm in your marketing efforts fosters consistency, which is crucial for audience retention and engagement. Regularly scheduled campaigns and content updates keep your brand top-of-mind and encourage interaction from your audience.

Prove It Works: Clear Metrics

Metrics are the backbone of effective marketing. By tracking performance through clear and specific metrics, you can assess what works and what doesn’t, allowing for informed decisions and steady progress toward your goals.

  • “My organization’s experience with Four Peas was first rate. The team was professional, brought great experience to our projects, and delivered a great marketing product. I would highly recommend working with Four Peas to anyone that wants to elevate their organization’s marketing and brand.”

    — Aaron, Economic Development Leader

  • “As my business has evolved, my messaging was unclear and I found myself executing random acts of marketing. Erin took me through several foundational marketing exercises that drove a renewed understanding of my ideal clients and the value I provide. After our workshop, Erin then assimilated all that had been discovered and delivered to me a robust action plan that is both strategic and tactical. I am excited to have a framework that supports all my marketing activities.”

    — Tammy, Operations Consultant

  • Four Peas has been a valued business partner as we have navigated brand, product and messaging evolution as our business has grown.  What I appreciate about working with Four Peas is that they meet you where you are.  They are thoughtful, strategic, and practical about next steps to achieve your business outcomes. They are fueled and informed by data (& even a little geeky about it!).  Most of all, they are collaborators, problem-solvers, and sounding boards that supported myself as a business owner and our business through unchartered territory, while enabling our big vision for what is possible.  This isn’t marketing fluff.  Four Peas is about business value creation. 

    – Heather, Tech Founder

  • “Working with Erin at 4Peas was exactly what I hoped it would be.  We needed some temporary Marketing Leadership in order to regain focus and an understanding of where we've been and where we need to look for the future.  We used 4Peas for their Fractional CMO services and it was a perfect fit for our needs at the time.  Erin provided us the guidance and expertise we needed and provided us all of the tools and steps needed to achieve success.  Erin was professional and integrated nicely with the company culture.  We would recommend 4Peas for any company big or small.”

    — Jason, Manufacturing Designer

  • “There need to be more numbers in the rating scale as Four Peas is a 10 on a 5-point scale! Erin is great to work with and would highly recommend to anyone in need of Strategic Planning or any other service Four Peas provides.”

    — Travis, Non-Profit Leader

We work with a small group of clients who are passionate about their business and want to get marketing right at a realistic pace and cost.

Give us a shout and let’s see what we can get done together.