Roadmap Conference 2026 · What Your Marketing Metrics Should Be Telling You

Thank you for spending your morning with me.

It was a full room and a great conversation. Here’s everything from the session, ready to download, use, and share with your team.

The slides

The full deck, including the formulas, the customer journey map, and the free tools we talked through.

Download the slides

The worksheet

Sort your metrics on the front, then build your one-page monthly report on the back.

Download the worksheet

The editable report

A spreadsheet with a 12-month log, the one-page report built in, and an AI prompt for reviewing six months of results.

Email me for the template

Three things to try this month

  1. Sort what you track into business, performance, and diagnostic metrics.
  2. Agree on one shared number with your sales team or business owner.
  3. Pick a reporting day and put it on the calendar. Thirty minutes is plenty.

Let’s keep the conversation going.

If something from the session sparked a question, or you’d like a second set of eyes on your numbers, I’d love to hear from you.

Book a 30-minute conversation Email me Connect on LinkedIn

Numbers get you a seat at the table. Your judgment earns respect once you’re there.

Erin Trowbridge · CEO, Four Peas Consulting · erin@fourpeas.co