FOURSight
A publication about how businesses actually grow.
FOURSight explores the real work of building healthy businesses through strategy, systems, leadership, and the relationships that shape customer experience.
FOURSight brings together insights from business advisors, operators, and leaders across our region.
Foundations
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Operations
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Understanding
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Relationships
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Foundations 〰️ Operations 〰️ Understanding 〰️ Relationships 〰️
In Each Issue…
FOURSight Feature
A deep exploration of the theme shaping the issue.
In Practice
Real stories from businesses navigating growth and change.
Expert Exchange
Insights from advisors and experts working directly with organizations.
Map It Out
A practical tool to help apply the issue’s ideas.
What's Working
Short highlights of tools, habits, and systems that leaders are using today.
Market Signals
Research, customer insights, and market observations.
One Last Thing
A closing reflection to carry forward.
FOURSight Feature
Our Feature for this issue touches on the mindset about marketing and how you’re thinking about it in your business. Sometimes when expectations or perspectives shift, it can make all the difference in how you approach it.
Subscribe to FOURSight
New articles are published regularly as we build each issue.
Subscribers receive:
New articles and insights
Early access to tools and resources
Invitations to conversations and events
Updates when new issues are released
What is FOURSight?
This is a new business publication in Western Wisconsin and we’re doing things a little differently than your traditional media.
Expert Exchange
When marketing practices and concepts are applied, sometimes you get magic, and sometimes it just doesn’t work. Learn from others’ experiences here and find what works for your business as you consider growth from this issue’s expert.
Map It Out
If you’re thinking about your company brand and whether or not it’s time for a change, there needs to be a business case for it, not just that you’re tired of it. Here are some questions that you, as the owner, should be asking yourself before seeking out a brand expert or designer.
What’s Working
This business decided to go all-in on their marketing strategy. It paid off, but not without some adjustments along the way.
Coming Soon…
Future issues will explore themes that impact growth such as:
Trust
Capacity
Alignment
Resilience
Get FOURSight In Print
We will begin publishing in print 2x/year starting in the Fall of 2026. Subscribe to the print version here to get on the list. Invoices won’t be sent until 30 days prior to mailing.
$35 per issue, 2 issues per year, invoiced annually ($70 / year).
More from the FOURSight Blog
We're Halfway Through the Year...Is 2020 What We Expected? Nope.
This month is all about reflection for the Peas. We looked back to check in on 2020 and where we’re at since our post in January about What We’re Excited About. But before we start…
The COVID-19 Pandemic: Observations on How It's Changing Marketing
Right now, life is shifting. The COVID-19 pandemic is making its way through the U.S. and we are still seeking the light at the end of the tunnel. Life is significantly different as we socially distance ourselves, exclusively work from home offices, and learn how to engage with our children, families, friends and coworkers in new ways.
In marketing, we are also seeing shifts.
6 Things You Need to Know Before Hiring Your First Marketing Manager - Part 2
If you’ve been reading along with us from Part 1 of this series, we hope you’re finding this helpful. This next part digs into the expectations for your marketer and how that ties into ROI.
6 Things You Should Know Before Hiring Your First Marketing Manager - Part 1
So, you’ve gotten to the point where your company is growing, or you want it to grow, and you don’t have someone dedicated to marketing. Ah! Better hire a full-time marketer, right?
The answer is: maybe.
Get Meaningful Growth Insights In Your Inbox
We publish on our blog monthly and will be launching in print as a bi-annual publication later in 2026.
Each issue is centered around a growth-focused theme, and framed around FOUR Pillars: Foundations (strategy, values, vision, and leadership), Operations (systems, people, finances, tools, and decisions), Understanding (market research, feedback, insight, customer psychology), and Relationships (Team culture, customer journey, collaboration, community engagement, reputation and loyalty).