In the world of effective communication with your customers, simplicity is the name of the game. Like a first date, it's about building a meaningful relationship one step at a time, and setting clear expectations for what comes next. Discover the art of crafting a simple message for a lasting connection with your audience.
Read MoreI've been noticing lately that clients are asking more about pricing. No doubt the current post-pandemic environment is at the heart of this. It's a tricky conversation to navigate, but it can be done effectively without burning bridges with your existing customers or scaring off new ones.
Read MoreAs I meet with business owners, marketers, and leaders in various roles in organizations, including higher education, I often hear “I’m just not sure what I should be posting on social media, or if it’s even working.” This is such a common challenge that it’s time to dig into it a little bit.
Read MoreMaking an impact on the present is critical to most businesses. But let’s talk about how we can shift our thinking about how the budget is allocated to allow our marketing teams to expand their impact into the long-term, without giving up short-term goals.
Read MoreIt's common among non-marketers and marketers alike to not quite understand what structured content is and why it's so important. I'd like to take a little time to talk about what it is and why we need to be paying more attention to it—not just as tactical marketers, but at the executive level, too.
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