We’re going to talk about your customer and their journey and how your company interacts with them along it - from the time they know who you are (awareness) to the time they tell their industry peers that you’ve done a great job for them and are worth checking out (advocacy). And we’re going to talk about how focusing on the entire journey can drive more revenue.
Read MoreThis month, we’re kicking off a new content series called the only possible thing it could be called after thinking of it, “Peas & Qs”. It will feature questions from business owners, marketers, and students. And you guessed it, answers from the Four Peas (one, some, or all of us) in the form of perspectives, ideas, or advice.
Read MoreRight now, life is shifting. The COVID-19 pandemic is making its way through the U.S. and we are still seeking the light at the end of the tunnel. In marketing, we are also seeing shifts. These are my observations of the business world and how it’s changing; how marketing is changing, and how it will forever be changed.
Read MorePart 2: This next part digs into the expectations for your marketer and how that ties into ROI.
Read MoreSo, you’ve gotten to the point where your company is growing, or you want it to grow, and you don’t have someone dedicated to marketing. Ah! Better hire a full-time marketer, right?
The answer is: maybe.
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